Your Practice Answers Patient
Questions 24/7 —
Without Anyone On Staff
A patient visits your website at 10pm. They want to know if you accept their insurance, how long a cleaning takes, and whether you see anxious patients. Most practices lose that patient to whoever answers first. Yours doesn't.
Trained on Your Practice.
Live on Your Site. Answering From Day One.
The AI Customer Care widget is a chat interface that lives in the corner of your Heavyclick-built website. It's trained entirely on your practice's information — not a generic dental knowledge base, not a scripted FAQ list. Your hours. Your services. Your insurance plans. Your team. Your booking process. Your most common patient questions, answered in your practice's voice.
When a patient types a question, it answers correctly and immediately. When a question falls outside its scope, it routes the patient to your phone number or booking link. It never asks about the patient's health. It never stores patient information. It does one thing: converts curious website visitors into booked appointments, around the clock, without your front desk lifting a finger.
Structured Intake Form
After signing, you receive a structured intake form. It takes approximately 20 minutes to complete. You provide practice name, hours, services, insurance plans, team bios, your booking link, and your ten most common patient FAQs.
Trained on Your Practice
We build the system prompt from your intake form. The widget is trained specifically on your practice — not a generic dental knowledge base. Your voice, your information, your FAQs.
Deployed to Your Site
The widget goes live on your Heavyclick-built website within 48 hours of receiving your completed intake form. It appears in the corner of every page and is active immediately.
Updates On Demand
When practice information changes — new hours, new team member, new service — you submit a change request. If you're on ChairFill+, that's covered in your five monthly change requests. Updated within 48 hours.
How We Train It
On Your Practice
After signing, you receive a structured intake form. It takes approximately 20 minutes to complete. No call needed, no scraping. Just the information your front desk already knows.
We build the system prompt from your intake form and deploy the widget to your site within 48 hours of receiving your completed form.
Why It's Compliant —
And Where the Line Is
HIPAA's Privacy Rule governs Protected Health Information — any data that connects a patient's identity to their health status or treatment. The AI Customer Care widget stays on the practice side of that line by design.
It answers questions about your practice, not questions about the patient. It does not ask “what are your symptoms.” It does not ask “what treatment did you receive.” It does not store conversation history tied to any patient identity. It does not integrate with your practice management system.
When a patient asks “do you treat dental anxiety?” — it answers yes and explains your approach. When a patient asks “I have a cracked tooth, what should I do?” — it gives general guidance and routes to booking. It is a practice information assistant, not a clinical tool. That distinction is what keeps it clean.
The Questions Patients Ask
At 10pm
The questions patients ask before they book are almost always the same. They are not clinical questions. They are logistical and emotional questions that patients ask before they're willing to pick up the phone.
Your front desk answers them every day. The widget answers them every night, every weekend, and every holiday — so no patient is lost to a competitor who happened to have a more accessible website.
Available in
Chairfill Max
AI Customer Care is included in the Chairfill Max package. It is not available as a standalone service. The reason: the widget performs significantly better when it lives on a site built with the conversion architecture, schema markup, and technical foundation that Chairfill Max delivers. A well-designed site brings the patient to the widget. The widget converts them.
AI Customer Care is one of eight deliverables in Chairfill Max — alongside ICP research, AI search visibility, 250+ backlinks, 30+ guest posts, 5 keyword rankings, and done-for-you partnership outreach.
See the full Chairfill Max details on our pricing pageFrequently Asked Questions
It routes patients to your existing booking link — whether that's your practice management software's online booking, a third-party scheduling tool, or a contact form. It does not manage your calendar directly, which keeps the integration simple and HIPAA-safe.
It acknowledges the question, lets the patient know it can't answer that specifically, and immediately provides your phone number and booking link. It never guesses on clinical or sensitive questions.
Yes. Submit a change request and we update the system prompt within 48 hours. If you're on ChairFill+, updates are included in your monthly change requests.
Yes. The widget is responsive and optimised for mobile — which matters because more than 60% of dental website visits happen on a phone.
Not in the initial build. Multi-language support is on the roadmap. If your patient base requires Spanish or another language, flag it on your intake form and we'll discuss options.
Your Front Desk Closes at 5.
Your Website Doesn't Have To.
Book a free audit. We'll show you what your current website does with patients who visit outside business hours — and what it could do instead.